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The poster has a slit slogan 'YOY BOUGHT HIM A BICYCLE/ BE SURE HE'S TAUGHT TO RIDE', all text is in black except you which is red with a black line rectangle around it and taught which is also in red.

The second line is diagonal across the footer. The image is of a red triangle as [as on warning road signs], in the centre is the silhouette of a cyclist cycling on a bike in black with red shading on his head. He is cycling on a grey road, white markings are to the right, that continues outside of the base of the triangle. The colour is a mix of block colour and dabbed colour. Measures, 76cm by 50.5cm. Printed by, Loxley Bros Ltd.

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