The slogan is in black and storm blue at the header.
A second slogan on a diagonal at the footer reads 'EXAMINE LADDERS [black text] BEFORE USE [brown text]'. The image is of a ladder with a broken rung, the surface has been textualised to look like wood. In the centre of the broken portion is a silhouette of a man, with a long shadow, on crutches. He is on a background of storm and sky blue. The background colour is white. Measures, 76cm by 50.5cm. Printed by, Loxley Bros Ltd.