You Bought Him a Bicycle

Date

1944

Collection

Tom Eckersley Collection

Creator(s)

Royal Society for the Prevention of Accidents, Tom Eckersley

Code

TE/1/21/5

Catalogue link

View catalogue record

License

Creative Commons

The poster has a slit slogan 'YOY BOUGHT HIM A BICYCLE/ BE SURE HE'S TAUGHT TO RIDE', all text is in black except you which is red with a black line rectangle around it and taught which is also in red.

The second line is diagonal across the footer. The image is of a red triangle as [as on warning road signs], in the centre is the silhouette of a cyclist cycling on a bike in black with red shading on his head. He is cycling on a grey road, white markings are to the right, that continues outside of the base of the triangle. The colour is a mix of block colour and dabbed colour. Measures, 76cm by 50.5cm. Printed by, Loxley Bros Ltd.

Royal Society for the Prevention of Accidents Tom Eckersley Graphic design Advertising Cycling Health and safety