A Childs Life May Depend on Your Brakes

Date

1948

Collection

Tom Eckersley Collection

Creator(s)

Royal Society for the Prevention of Accidents, Tom Eckersley

Code

TE/1/21/10

Catalogue link

View catalogue record

License

Creative Commons

The poster's slogan is italised and thus has the effect of movement.

The text is black except life and brakes, which is red and in larger font. The slogan is split between the header and footer. The image is of a car tyre in black and yellow, the use of grading and brush strokes gives the appearance of movement. In the centre of the tyre is a black and white photograph of a smiling girl. The image is thus like a collage. The background colour is white. Measures, 75.5cm by 50.5cm. Printed by, Loxley Bros Ltd.

Royal Society for the Prevention of Accidents Tom Eckersley Health and safety Advertising Graphic design Health and safety